This $10 Test Drive campaign, which featured three of the five SilverTip application specific epoxy boat building products turned out to be wildly successful in terms of customer outreach, sales and response. Most epoxy products take time to grow in the market, you generally don’t have an overnight hit. But as soon as we launched this email direct ad, orders started to pile up, and did so over the next couple days. We created a specific landing page for this URL, that way we could then track where customers were coming from and what they did afterwards, leading to better strategize on how best to reach out to the customer base. 